At Therapy, we believe in more than just hair care; we believe in self-love, empowerment, and the healing power of natural beauty. Founded by a passionate black, female entrepreneur, Therapy was created with a simple mission in mind: to help you fall in love with your hair again. We’re a proudly South African brand, committed to offering top-quality, locally sourced products designed to nourish, revive, and celebrate your natural hair.

Our Mission

Our mission is to empower individuals by revitalizing their hair with the finest ingredients from local suppliers. Every product we offer is crafted with love and expertise, carefully formulated to nourish and heal your hair, bringing it back to life with every use. We aim to provide more than just healthy hair – we want to foster confidence and a deep connection with your natural beauty.

We believe in a holistic approach to hair care, where self-care, quality, and sustainability come together to create a truly transformative experience.

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Our Values

At Therapy, we're guided by a set of values that transcend product quality:

 

• Authenticity: We embrace who we are by creating products that celebrate natural beauty.

• Quality: Every ingredient is carefully chosen to ensure it nourishes and heals, offering the best care for your hair.

• Sustainability: We take pride in locally sourced ingredients and use eco-friendly practices to care for both you and the planet.

• Empowerment: We're dedicated to helping you unlock your confident self,  embrace your natural beauty and rediscover the love you have for your hair.​

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Why Therapy?

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Therapy is more than just a brand. It’s a journey. A journey that begins with self-love, self-care and of course, your hair. We understand the struggles of finding the right products for your unique hair needs. Whether you’re looking to heal dry, damaged hair or maintain healthy, beautiful curls, we’re here to guide you every step of the way.

By choosing Therapy, you’re choosing a brand that is committed to supporting local communities, delivering the highest quality products and ensuring that you feel valued, cared for, and beautiful – inside and out.

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Our Promise to You

We are committed to helping you rediscover the beauty of your hair. Our products are more than just treatments – they’re an experience. When your hair feels good, you feel good. Let us help you bring out the best in your hair and the best in you.

 

Join the Therapy family today and experience the healing power of natural, quality hair care. We’re here to help you feel empowered, confident and ready to embrace your beautiful, natural you.

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